Influencing Factors effect to Purchasing Decision in M-Commerce in Womenomics’ Generation Y
Arunothai Juntavong, Jiratchaya Sukpoka, Santidhorn Pooripakdee
ABSTRACT: The objectives of this research were to examine The Influencing Factors effect to Purchasing Decision in M-Commerce in Womenomics’ Generation Y. The sample of 250 respondents who are 18-25-year-old women in Bangkok were studied. Questionnaires were used to collect the data; Descriptive Statistics: frequency, percentage, mean, standard deviation and one-way ANOVA. The statistics were applied the Stepwise Multiple Regression to analysis. In terms of Demography: The findings indicated Majorities are graduated educational 66%, Monthly average incomes in 30,001 - 50,000 Baht 32%, Working in the Private company 68%, Doubled income from other jobs 45.6%, Mostly marital status is single 94%, Work Value and life style: Mostly offices are located in Business area 96.8%, High Competitive in Work place 93.6% effect to immediately improve and more developed skill themselves 97.6%. In terms of antecedent, that 3 factors composing of Customer Path (5A), Aware, Ask and Advocate which are the most significance to directly effect to Customer Buying Decision in terms of results are able to apply to develop in business effectively and efficiency.
[ FULL TEXT PDF 1-7 ] DOI: 10.22587/rjss.2018.11.3.1
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Optimization the Business Performance of Restaurant Entrepreneurs in SamutPrakan Province, Thailand.
Wasutida Nakkasem, Wipawan Janprachum, Santidhorn Pooripakdee
ABSTRACT: This research aimed 1) To study the factors affecting business operation of restaurant entrepreneurs in SamutPrakan province. 2) To study the level of business entrepreneur’s efficiency restaurants in SamutPrakanprovince. 3) To study the relationship between the factors affecting the business operation of restaurant entrepreneurs in SamutPrakan province. 4) To generate the predictive equation among the factors affecting the efficiency of the business operation of the restaurant entrepreneurs in Samut Prakanprovince. The research sample was a restaurant entrepreneurs. Samples of data were collected from 140 samples. The five-level questionnaire was used to analyze data, including frequency, percentage, mean and standard deviation, and stepwise multiple regression analysis.
[ FULL TEXT PDF 8-13 ] DOI: 10.22587/rjss.2018.11.3.2
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Development of Gastronomy Tourism Management Model
Prinnapom Bunrangsee, PoschananBoonchuai, Santidhom Pooripakdee
ABSTRACT: This study is a mixed method research. The document research is used as qualitative method to summarize the current situation of gastronomy tourism management in Thailand as well as problems and threats. The quantitative method is applied through questionnaire survey in order to explore need assessment of Thai tourism for gastronomy tourism. According to results of the documentary research, there are seven aspects of gastronomy tourism management: activities, services, price, hygiene, public relations, community and supporting organizations. The questionnaire survey revealed that Thai tourists prioritized hygiene as the most important aspect of gastronomy tourism and following by activities, supporting organizations, public relations, price and community respectively. The findings enable better understanding of current situation of Thai gastronomy tourism, problems and threats. As well, the further development guideline of Thai gastronomy tourism are noted.
[ FULL TEXT PDF 14-19 ] DOI: 10.22587/rjss.2018.11.3.3
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