ANAS Volume 15, Number 1: January-April, 2023
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Exploring the Role of Stone Fruits Value Chains in Enhancing Food Security in Jordan
Zainab Alhammad and Mohammad Awaideh
Abstract: PURPOSE: The aim of this study is to examine the role of stone fruits value chains in enhancing food security in Jordan, considering the opportunities, challenges, and constraints in the sector. THEORETICAL FRAMEWORK: The study is based on a comprehensive analysis of the stone fruits value chain, considering production, processing, marketing, and distribution channels. DESIGN/METHODOLOGY/APPROACH: The study employs a descriptive and exploratory research design, utilizing primary data collected from 100 farmers, interviews with suppliers, traders, retailers, and processors, and secondary data sourced from reliable internet sources. FINDINGS: The results indicate that stone fruits value chains have significant potential to enhance food security in Jordan, given the growing production and export opportunities. However, the sector faces several challenges, including limited knowledge of good agricultural practices, weak marketing expertise, and weak linkages between producers and local and international marketing channels. RESEARCH, PRACTICAL & SOCIAL IMPLICATIONS: The study suggests that interventions focusing on improving quality, enhancing marketing channels, and strengthening linkages between actors can enhance the competitiveness of the stone fruits sector, thereby contributing to food security in Jordan. ORIGINALITY/VALUE: The value of the study lies in its comprehensive examination of the stone fruits value chain in Jordan, providing valuable insights and recommendations for stakeholders to improve the sector's performance.
[ FULL TEXT PDF 1-5 ] DOI: 10.22587/anas.2023.15.1.1
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